July 31, 2025
THE FLORIDA THEATRE… Jacksonville’s legacy of legends and icons
Take a front-row seat to the rich history of The Florida Theatre in Jacksonville, a grand movie palace that has shaped the city’s cultural legacy for nearly a century—from the legendary 1956 Elvis Presley concert to its surprising roots in silent film before Hollywood. This Trade Story explores how this architectural treasure continues to thrive as a premier venue for world-class entertainment.
By Steve York, York & Co